Creating an actionable unified customer database is a collaborative effort between your marketing team and IT department. Continue reading
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While many companies pursue the latest trends and technologies in the name of innovation, true innovation is deeply rooted in inclusivity. For instance, consider closed captioning, which was initially crafted for the deaf community, and ergonomic kitchen tools that were … Continue reading
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Climate Change and the Paris Accord: Setting the Scene Climate change is shaping geopolitical agendas, international collaborations, and business decisions. Central to this global issue is the Paris Agreement – a beacon calling for a limit on global warming to … Continue reading
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In today’s digital-forward landscape, associations are navigating the need to keep pace with evolving member expectations. Coming from a background in product development and digital strategy, my foray into the world of associations has been filled with learning curves and … Continue reading
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CUES (the Credit Union Executives Society), in partnership with Accella, won two Gold Awards at this year’s SIAA Excel Awards Gala for their websites. The EXCELS are the largest and most prestigious program recognizing excellence and leadership in association media, … Continue reading
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